Owner, founder and creative director of the London Cocktail Club and craft cocktail companies. I started in bars and Bartending aged 15, and at 32 have launched over 12 businesses. My charitable interests include Springboard UK, Princes Trust and we are currently working towards creating the first ever NVQ in bartendeing

“I think it’s important that our industry has the support and respect that it needs from grass roots to the top. Educating the school system in the amazing career opportunities in hospitality will help build that. It’s a career that is so unique, and an industry filled with fun, vibrant and energetic people”
JJ Goodman, Owner, Founder & Creative Director