Majolicaware Ceramics Enterprise in Deruta, Italy

On 10 October 2019, the BREW partnership visited Majolicaware Ceramics Enterprise as part of the transnational meeting in Perugia, Italy. It was an organised trip to see a local female led business. Spanning generations of the same family, the business has a fascinating journey.

Given the shifting habits across retail and consumer purchasing, the business like many others has to be innovative in what they offer. They have stayed true to their roots, ensuring everything is still hand made on site – however, they have had to be agile to predict changes in trends, preferences and the range of products they provide. All attributes we found fascinating to discuss and many of which we will cover in our BREW Project workshops with other women in business.

Enjoy our photo highlights.